Sub-Total: R0.00
Market Demands Analysis & Alignment (Accredited)
NQF Level: 2 | Credits: 2 | Duration: 1 Day | Accredited by: Services SETA | Entry Requirements: Grade 10 or equivalent, English proficiency, Computer Literacy
Understand your market and align your business to meet its needs. This 1-day accredited course teaches entrepreneurs how to conduct market research, identify customer segments, and integrate findings into a practical marketing plan. Perfect for new business owners looking to position their products or services effectively.
Description
✅ Purpose and Rationale
This short course helps entrepreneurs and startup teams gain clarity on their target market and how to serve it effectively. By understanding market dynamics and customer behaviour, learners can make informed decisions about product development, pricing, and positioning.
The programme is ideal for individuals launching a new venture or refining an existing one, and provides a strong foundation for strategic marketing and business planning.
📘 Course Content
Learners will be able to:
- Define marketing in the context of new venture opportunities
- Conduct basic market research to gather relevant insights
- Identify and describe market segments aligned to their business
- Integrate research findings into a marketing plan
- Understand the product/service life cycle and its impact on business strategy
🧭 Who Should Enrol?
- Entrepreneurs and startup founders
- Small business owners refining their market approach
- Marketing team members in early-stage ventures
- Anyone looking to improve product-market fit and customer targeting