Sales & Service Excellence: Superior Retail Sales & Service
NQF Level: Not Applicable | Credits: Not Applicable | Duration: 16 Hours (2 Full-Day Sessions)
Entry Requirements: All staff; Matric or equivalent; English proficiency; Computer literacy
Equip your team with the skills to deliver exceptional retail sales and customer service. This program focuses on building confidence, mastering communication, and developing strategies to close sales while maintaining a customer-centric approach.
Description
✅ Purpose and Rationale
In today’s competitive retail environment, superior sales and service skills are essential for business success. This course empowers participants to understand customer needs, overcome objections, and close sales effectively. It also emphasizes the importance of professional appearance, communication, and a positive attitude to create memorable customer experiences.
📘 Course Content
Learners will be able to:
- Understand and manage the anxiety experienced before a sale
- Develop and determine customer needs effectively
- Practice overcoming resistance and reinforcing product benefits
- Master techniques for closing the sale
- Understand the impact of communication, body language, voice, dress, and overall appearance on sales success
- Deliver exceptional customer service consistently
- Learn strategies for dealing with difficult people and handling challenging questions
- Adopt a win-win attitude for sustainable customer relationships
- Organize thoughts and information logically and concisely
- Communicate enthusiasm about products and develop a dynamic sales style
🧭 Who Should Enrol?
- Retail sales staff
- Customer service representatives
- Team leaders and supervisors in retail environments
- Anyone seeking to improve sales performance and customer engagement





