Marketing, Negotiating & selling processes of a new venture (Accredited)

This accredited short course equips aspiring entrepreneurs with practical skills to manage key business functions in a new venture. Learners will learn how to implement a marketing plan, negotiate effectively with customers, and understand the principles behind preparing quotes and tender documents. It is ideal for those with basic education (Grade 10 or equivalent) and provides a strong foundation in the essential processes needed to promote, sell, and secure business opportunities.

The accredited short course titled “Manage Marketing, Negotiating and Selling Processes of a New Venture” (Unit Standard 119672, NQF Level 2, 8 credits) is designed to provide aspiring entrepreneurs with the foundational tools needed to successfully market, negotiate, and sell products or services within the context of a start-up business. Aimed at individuals with a minimum of Grade 10 or a National/Vocational Certificate Level 2 qualification, the course is ideal for those who are computer literate, fluent in English, and eager to develop the practical skills necessary to thrive in the entrepreneurial world. As a well-rounded, entry-level training opportunity, it guides learners through the critical stages of promoting a new venture, engaging potential customers, and closing sales, which are often the most challenging aspects of starting a business.

The course begins with an in-depth focus on the implementation of a marketing plan, helping learners understand how to analyze their market, identify target audiences, and strategically position their offering. By examining real-world examples and applying basic marketing principles, participants gain the ability to make informed decisions about product pricing, promotion, placement, and distribution. From there, the curriculum delves into negotiation techniques—an essential skill for every entrepreneur. Learners are introduced to key concepts in customer engagement, persuasion, deal structuring, and conflict resolution, all of which are crucial in building long-term business relationships and securing successful transactions.

In addition to these interpersonal and strategic components, the course provides essential technical knowledge related to sales documentation. Participants learn how to outline and complete professional quotes for clients, ensuring accuracy, transparency, and competitiveness. Furthermore, the course addresses the process and principles involved in completing tender documents, which is particularly important for entrepreneurs looking to enter formal procurement channels or bid for public and private sector contracts. Understanding these procedures enhances a new venture’s ability to access larger markets and comply with regulatory expectations.

Overall, this course delivers a powerful combination of theoretical knowledge and practical application, offering learners a complete toolkit for managing the early marketing and sales functions of their new venture. By empowering participants to confidently promote their business, communicate effectively with customers, and respond professionally to opportunities, the course lays a strong foundation for business growth and sustainability. Whether learners intend to launch a product-based or service-based business, this training provides the confidence, skills, and strategic insight needed to navigate the competitive landscape and build a successful enterprise from the ground up.